Edie Bornstein is to replace Gregg Michel as president and CEO of Crystal Cruises on 16 October 2013.
Bornstein has more than 30 years of experience in the global cruise, travel and technology industries and served as senior vice president of marketing and sales at Royal Caribbean’s Azamara Club Cruises brand between 2009 and September 2013. She has also held senior positions at Carnival Cruise Lines, Cunard and Seabourn Cruise Lines and Amadeus Global Distribution Systems.
“I always thought the line was ahead of the luxury curve with so many innovative programs and product features,” said Bornstein. “I’m so proud to begin a new story with Crystal Cruises and join this team at sea and on land, who should feel so proud of this incredible brand. I look forward to building on this stellar reputation, growing our travel agent partnerships and leading Crystal into the future.”
Nobuyoshi Kuzuya, chairman and CEO of Crystal Cruises, said: “Edie Bornstein is joining Crystal at a very positive time when we are growing our revenue, increasing the global agencies with whom we are working, and introducing so many new guests to Crystal Cruises.”
Michel became president and CEO in 2001, after joining the company as senior vice president of finance and administration in 1988. During his time at the company, he served on the board of directors and was one of the founding members of the management team.
Michel has also served as chairman of the Cruise Lines International Association, where he helped develop safety and security policies for the industry.
“Nippon Yusen Kaisha, Crystal Cruises’ parent company, and the Crystal family greatly appreciate the efforts and accomplishments of Gregg Michel during his presidency,” said Kuzuya. “During his tenure, Crystal Cruises has maintained an enviable reputation in the luxury market, offering an unparalleled cruise experience.”